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Be bold for solar.


Stand out.


Tell brand stories.

What Makes Your Solar Brand Different?

Since 2009, UnThink Solar has shown B2B solar and storage brands that their products and services are not commodities. 

  • We create connections by building effective messaging and communication strategies that make you stand out and (re)connect with target customers and the media.


  • We make your brand stand out by communicating your solar story to the leading solar and business trade publications.

  • We speak and translate solar. We're already educated about solar, storage, and all the acronyms. The only learning curve for us is learning about your unique brand and stories.

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How We UnThink Solar Communications


We discover.

After an in-depth discovery process, we create brand communication and PR strategies that make your  B2B solar+ brand stand out. 


We create press releases, content, and social stories that connect.

If you're finding it difficult to connect your social content, messaging, and news to the press, customers, and employees, we'll fix the disconnect.


We tell your unique news, messaging, and stories to people.


Media people, customer people, podcast people. People. What they have in common is that they want to hear how your solar stories matter to them.

I've worked with Tor on a number of projects. I've always found him to be a creative communicator who knows how to speak to and motivate his audience in a meaningful way. He is easy to work with, and his knowledge of the solar industry is second to none. He always met or exceeded deadlines, even when I gave him some tough challenges! We've gotten a lot of value out of working with Tor; some of the videos he has created for us are still being used three years later. I have no hesitation in recommending him. 

Kathy Heilmann,

Head of Marketing, Americas,

Canadian Solar (now retired)

Some of the brands we've helped to tell their unique solar stories
(contact us for current conflicts)

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Tor "Solar Fred Valenza

Tor “Solar Fred” Valenza is a 14-year solar public relations, brand, and communications professional, consulting with top U.S. solar brands and startups since 2009.

Valenza is also a respected solar communications thought leader and author with strong solar business media relationships and over 21,000 “@SolarFred” followers on X (f.k.a.Twitter).

In addition to his thought leadership interviews on solar trade podcasts and publications, Tor was recently recognized as a Top 10 Media Influencer in Power Generation by GlobalData.

Since Hollywood was ignoring solar, Tor decided to do something about it. In 2022, he launched "Probably True Solar Stories," a solar fiction podcast that features strange and wonderful (fictional) stories about the solar industry, solar homeowners, and solar advocates. Listen to the latest episodes here.

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Get in Touch

Please fill out our contact form to schedule a free consultation about how UnThink Solar can help get attention for your solar/storage brand.

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Listen to Probably True Solar Stories

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